Bloomsight delivers advanced analytics solutions tailored to meet your marketing needs, providing real-time data insights and empowering businesses to optimize their strategies effectively. With comprehensive tracking and reporting features, Bloomsight enables businesses to refine marketing strategies and enhance user experiences for greater success.
| Bloomsight | Popular Market Solutions | |
|---|---|---|
| Web App Integration | First Party | Third Party |
| Historical data retention | Prolonged Periods | Only 60 days in free model |
| Integration options with cross platforms | Supports all platforms | Limited to only few platforms |
| Custom Events tracking | Detailed events tracking | Inaccurate tracking and cannot provide multilevel of tracking and reports |
| Conversions Tracking | Conversions can be tracked easily based on user activity and flow aiding accurate marketing reports and better ROIs | Conversions tracking is tricky and the reporting is inaccurate. Interrupts accuracy in ROI and marketing goals |
| Custom Reporting | Users can set up custom reports based on their needs | Custom reports have limitations after the transition from UA |
| Real Time Reporting | Accurate reports | Inaccurate reports |
| User data security | Secure | Not secure |
| Tracking Accuracy | Can surpass all blockers and private browsers | Unable to surpass all blockers and private browsers |
| Marketing Aid in understanding user behavior | Helps in understanding demographics, user flow, traffic acquisition and essentials of marketing | Limited options to generate report, Popular Market Solutions retains information due to multiple violation of policies |